What makes a website
earn an A+?
Every WebsiteCreditScore report grades a domain across 10 weighted dimensions using up to 20 live web searches. Here’s exactly what the AI looks for — and how each dimension contributes to the final grade.
Score spectrum · 0–100
Sample output · B-grade site
Strong longevity and transparency, weaker social presence and visual design.
+ 5 more dimensions
Typical score distribution across real sites
Score range →
Score tiers
Four bands that translate a raw 0–100 score into a grade and a trust verdict.
Exceptional
90–100
Sets the bar for the industry. Trust is immediate, evidence is deep, and the experience is friction-free.
Strong
75–89
Solid credibility signals with minor gaps. Converts well but leaves some trust on the table.
Average
55–74
Adequate presence but significant room for improvement in transparency or technical health.
At Risk
Below 55
Red flags outweigh green signals. Visitors are likely to bounce before they commit.
The 10 scoring dimensions
Weights reflect how much each dimension impacts the final grade. Heavier dimensions penalize harder — and reward more.
Business Legitimacy
Online Reputation
Visual Design
UX / Conversion
Transparency
Technical Health
Content Quality
Social Presence
Longevity
Financial Signals
Business Legitimacy
18%Business registration, contact info, physical presence, and verifiable identity signals.
Online Reputation
15%Review sentiment across Google, Trustpilot, BBB, Reddit, and industry-specific platforms.
Visual Design
14%Homepage design quality, brand consistency, visual hierarchy, and professional polish.
UX / Conversion
12%Navigation clarity, CTA placement, form friction, mobile responsiveness, and load experience.
Transparency
10%Clear pricing, terms, privacy policy, refund policy, and honest representation.
Technical Health
8%HTTPS, load speed, Core Web Vitals, uptime signals, and security headers.
Content Quality
8%Depth, accuracy, and evidence-backed claims vs. vague marketing copy.
Social Presence
7%Active LinkedIn, X, YouTube — real engagement vs. ghost accounts.
Longevity
5%Domain age, business tenure, and stability signals over time.
Financial Signals
3%Funding, revenue signals, financial press coverage, and viability indicators.
Calibrated by market
Industry-specific standards
The score is not one generic website checklist. Each vertical changes what proof matters most: care providers need reassurance and credentials, SaaS needs product clarity and security signals, local services need fast contact and area proof.
See how any site scores
Our AI researches any domain across all 10 dimensions with live web evidence. Results in ~90 seconds.
Get a report · $1