How We Score Websites
Every audit evaluates 10 weighted dimensions. These articles explain exactly what our AI looks for — and what you can do about it.
How We Score Business Legitimacy — And Why It's 18% of Your Grade
Legitimacy is the single most weighted dimension because everything else collapses without it. Here's what our AI actually looks for.
April 26, 2026
Reading Between the Lines: How to Interpret Online Reviews
Review volume and star rating are only the beginning. Here's how our AI reads the real signal in your review profile.
April 25, 2026
Visual Design Is a Trust Signal, Not Just Aesthetics
Visitors decide whether to trust your site in 50 milliseconds. Visual design is how you spend those 50 milliseconds wisely.
April 24, 2026
The Conversion-Killing UX Mistakes That Make Buyers Bounce
UX and conversion aren't about clever design tricks. They're about removing friction from the path between intent and action.
April 23, 2026
The Transparency Gap: What Hidden Fees and Missing Policies Cost You
Buyers have more options than ever. The businesses that win are the ones that make it easy to understand exactly what they're buying.
April 22, 2026
Why Your Website's Technical Health Is a Credibility Signal
HTTPS, load speed, and uptime aren't just IT concerns. They're signals that buyers read — even when they don't know they're reading them.
April 21, 2026
Thin Content vs. Expert Writing: How Claude Tells the Difference
In an era of AI-generated everything, genuine expertise is more visible — and more valuable — than ever before.
April 20, 2026
The Ghost Account Problem: Why Inactive Social Profiles Hurt Your Credibility
An abandoned LinkedIn page isn't just missed opportunity. It's an active trust signal — the wrong kind.
April 19, 2026
Why Domain Age Still Matters (And What New Sites Should Do)
A business that has been operating for ten years has proven something. Our AI knows how to read the digital history of any domain.
April 18, 2026
Reading the Financial Signals Behind Any Business Website
You don't need access to a company's books to read their financial health. The signals are everywhere, if you know what to look for.
April 17, 2026
How to Improve Your Website Trust Score
A practical website credibility checklist for raising trust, conversion, and buyer confidence after a scan.
May 16, 2026
Why Google Is Not Indexing Your Website
If your site is live but invisible in search, work through this indexing checklist before assuming the domain has no trust.
May 16, 2026
Website Credibility Checklist for Small Businesses
A buyer-focused checklist for making a website feel legitimate before someone pays, books, donates, or requests a quote.
May 16, 2026